What is SEO?

The abbreviation SEO comes from Search Engine Optimization. Using it, your site will appear in higher positions when showing unpaid or organic results. This way, more people will see your site, the traffic towards it will increase and sales opportunities will also be more.

It is important to know that the optimization process is not a one-time event. The real benefit of this activity comes when good practices are applied over a long period of time and different methods of action are combined. Therefore, our experts recommend combining internal and external optimization and are here to help you with this task.

Why do you need SEO?

As a consumer, when you browse in search engines for a certain product or service, you type in a keyword or a phrase and want to come across the most relevant results quickly – and so do your customers. They search by keyword, look through the first few results, and hope they find the product they want.

In order for your business to be one of the first results and attract these users, it is necessary to have good SEO optimization which you can maintain in the long term. This will improve your search engine rankings, increase traffic to your site and ultimately, lead to sales.

SEO goals

The real benefit of SEO is not to attract the same people to your website over and over again. The goal is to gain new visitors and potential customers who can easily find you in search engines. We will achieve this by:

  • Finding business keywords that users often search for and increasing their number;
  • SEO optimization of already created website pages – recommendations on how to improve content to meet demand, keyword implementation and photo optimization;
  • Building a network of pages that link to your website;
  • Site speed optimization, etc.